Not a guru in sight
I finally managed to get through to Glasgow and deliver a lecture at Glasgow Caledonian University. My friend Ronnie, who lectures in the marketing department has been talking about it for ages.
So we finally synchronized our diaries and I delivered a case study to some undergraduates on Wednesday.
The topic was Developing Brand Image Through Social Media. So as you read this you are helping me prepare for part two, thanks!
I have been invited back to present again next semester, which I am looking forward to.
